AP Racing - Advertising Campaign
To position the company as the world leader in the design, manufacture and development of competition brakes and clutches and to counter marketing by predators.
The campaign featured full page advertisements that acknowledged AP Racing’s technical superiority and its motorsport heritage, focusing on the brand values that competitors did not share. The creative and graphic styles were also reflected in adaptations for exhibitions and collateral material.
Placed in dominant positions in motorsport engineering and technical publications, the advertising ensured that the message was prominently displayed to support the other marketing functions in addition to the company’s activities at the trackside, at shows and in PR.
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