Xtrac - Repositioning Strategy
Client, already famous for its world beating motorsport transmissions, wished to move into supplying other markets, leveraging its knowledge and superior manufacturing processes.
CMA recommended a marketing campaign, spearheaded by PR, to target market sectors suited to the client’s design and manufacturing base.
PR, advertising, corporate positioning literature, displays, website and presentation videos were the main planks of the overall strategy.
Successful followup by the client’s new business team using the rebranded marketing material has enabled the client to achieve the level of sales required, despite difficult international trading conditions.
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