With the advent of the mobile phones, mobile marketing has increased in popularity and relevancy. We all now cater for the mobile web surfers by ensuring our sites are smart-phone friendly, and more and more of us are using QR codes to cater for the mobile user. But the mobile phone offers an unprecedented opportunity to make personalised, real-time and immediate contact with members of your audience; SMS messaging.
Although the perception is that promotional text messages can be intrusive and possibly even annoying, consider for a moment why this is: is it intrusive when you insurance company texts you to say your renewal is due? Is it annoying when an event organiser texts you to remind you your seminar is due to begin? Would you be upset if your favourite restaurant lets you know about a great offer by sending you a text? Given these examples, one concludes that text messages are only intrusive or annoying when they are unwanted. And this, frankly, applies to e-mails and leaflets as much as it does to texts.
Don’t want to take my word for it? Mobithinking.com found that 80% of mobile users are open to receiving opted-in SMS mobile campaigns. This coupled with Ofcom research showing that 97.5% of all text messages are read within 5 seconds of being received, means that text marketing can be a very powerful and timely way to communicate with your audience.
To ensure that we can offer text marketing as a viable and cost effective route to our clients, we have teamed up with one of the UK’s leading text marketing specialists. Through this new partnership, we can offer an on-line platform catering for all mobile marketing needs:
- Short Code
- Email to SMS
- SMS to Social Media
- Mobile Websites
- QR Codes
Mobile marketing is an immensely powerful addition to your communications arsenal and can be very extremely cost effective. Messages can be sent for just a few pence and virtually no other communication channel is as direct and immediate as a text. The Next Big Thing is here, and now is the time to engage and get a competitive advantage.
To find out how mobile marketing can be relevant to your business, please contact Pim van Baarsen.